Information

Time:

Evenings 6-8 pm

 

Days:

TBD

 

Duration:

8 weeks

 

Block:

Summer

 

Course Syllabus

Year

Course

MRKPT140 Principles of Marketing

 

Course Description

Study and develop effective customer service techniques using ethical strategies to increase sales.  Develop proven techniques for assisting a customer in a retail setting.  Improve product development for better turns.  Understand customer psychology in a consumer society.  Help increase business sales.  Hours: 2

Outcomes

The successful student will:

  1. Know the basic principles of Customer Service
  2. Understand and practice key communication strategies
  3. Understand and practice principles of ethical sales
  4. Develop up-selling techniques to increase sales and bottom line